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Business

How do we start a project?

Share a short brief, your timeline, and any reference material, and we’ll define the first milestone.

Web Development

What does your process include?

Discovery, planning, draft review, and launch support in clear stages.

Business

How many revision rounds do you offer?

Enough to refine the work properly without slowing delivery.

Tech & Stack

Do you support bilingual content?

Yes. The site uses separate English and zh-HK routes with dedicated collections.

Tech & Stack

What SEO tools should NGOs and SMEs use?

Essential free tools like Google Search Console and PageSpeed Insights, alongside advanced options like Ahrefs.

Web Development

How long does a website project usually take?

Most focused website projects take three to six weeks, depending on scope, content readiness, and review speed.

Tech & Stack

What are the key local SEO factors for Hong Kong SMEs and NGOs?

Optimize for Hong Kong search intent using Google Business Profile, local schema markup, and Traditional Chinese keywords.

Business

Is it common for Hong Kong NGOs to lack internal document management solutions?

Yes, heavy workloads and informal handovers make lack of documentation a widespread issue.

SEO / AEO

What is AEO, and why does it matter?

AEO helps content become easier for AI search tools and answer engines to understand, cite, and summarise.

Business

Why do Hong Kong NGOs heavily rely on WhatsApp?

While WhatsApp is convenient and familiar, relying on it for project work creates major collaboration issues.

Business

Should NGOs purchase subscription-based tools or custom one-off systems?

Subscription models are highly recommended due to lower upfront costs and continuous software support.

Business

Why do many NGO digital transformations fail?

Failures usually stem from overly complex tools, lack of staff training, and poor adoption rather than budget.

Business

How should NGOs plan their digital transformation in phases?

We recommend a three-phase approach, starting with core work setups and ending with advanced automations.

Business

Does Google Workspace offer discounts for NGOs?

Yes! Qualified NGOs can get Google Workspace for Nonprofits entirely for free.

Business

How can NGOs build public trust through content?

Integrate trust signals across all pages and update content regularly to show real impact.

Business

Do NGOs need news or article pages on their website?

Yes! Regular articles build long-term SEO authority and supply social media channels with quality content.

Digital Marketing

Should we create content in English or Chinese first?

Choose based on your core audience. A bilingual approach is best for HK, prioritizing your primary language.

Digital Marketing

How do we build content pillars?

Define your audience and core themes, then write structured, related articles to establish authority.

Business

Does branding just mean a logo?

No. Branding encompasses tone of voice, visual identity, positioning, and overall customer experience.

Digital Marketing

How do we know if our content strategy is working?

Don't just track likes. Monitor engagement metrics like search traffic, save rates, leads, and signups.

SEO / AEO

How long does SEO take to show results?

SEO typically takes 3 to 6 months to stabilize, depending on industry competition and website technical health.

Tech & Stack

What are the most common implementation mistakes with hreflang tags?

Avoid missing reciprocal links, missing x-default tags, or canonical tag conflicts that cause Google to ignore them.

Search the knowledge base | Mwh Studio Help