Full answer
For NGOs and SMEs starting with search optimization, we recommend a mix of free core tools and advanced options.
Free essentials:
- Google Search Console (to track rankings and technical errors)
- Google Analytics 4 (to analyze visitor traffic and behavior)
- PageSpeed Insights (to monitor and optimize load speeds)
Advanced options:
- Ahrefs or Semrush (for competitor analysis and in-depth keyword research)
If you are using a CMS, pay close attention to the SEO metadata settings in your admin dashboard.