What are the most common implementation mistakes with hreflang tags?

Answer summary

Avoid missing reciprocal links, missing x-default tags, or canonical tag conflicts that cause Google to ignore them.

Full answer

The three most common implementation mistakes for international hreflang tags are:

  1. Missing reciprocal links: Adding hreflang tags to only one language version, without linking back from the other language versions.
  2. Missing or incorrect x-default: Not setting an x-default tag to redirect unmatched global users.
  3. Canonical conflict: The canonical URL points to a different language version instead of self-referencing.

Any of these three common issues will cause Google to completely ignore your hreflang configuration.

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